Search Engine Basics: Title And META-Tags Marketing Articles | December 17 Cheap Nike NBA Hats , 2004 Your ... and META-tag are simply lines of text inserted into the HTML code of each of your web pages. The ... is one of the most ... pieces of ... for a search engine. The T
Your Title-tag and META-tag are simply lines of text inserted into the HTML code of each of your web pages.
The Title-tag is one of the most important pieces of information for a search engine. The Title-tag should describe exactly what the web page contains. It should contain keywords, but not repeats, of terms you hope to be found for. It should also be as readable as possible. The Title-tag will be the first thing someone sees in a search result.
The Title-tag should be no longer than 70 characters and should contain words and phrases that accurately describe the content of a page. Try to make the Title-tags located throughout your site unique and relevant. Every word in the Title should be contained somewhere on the page they are used for. Research has also shown that a strong call to action will usually produce more clicks than a basic description.
The META-tag is used to store information about a web page but is not actually displayed in a web browser. For example, META-tags provide information such as what application was used to create the page, a description of the page Cheap Nike NBA Hoodie , and keywords that are relevant to the page. Many search engines use the information stored in META-tags when they index web pages.
As I stated earlier, META-tag information is not displayed in a web browser. However, if you view the source code of any web page you will see the HTML code behind that page. To see the code, simply go to any website using Internet Explorer and click "view" then "source."
NOTE: It's okay to view, but please don't steal someone else's source code. Imagine how you would feel Cheap Nike NBA T-Shirts , if someone did that to you.
For quite some time now, META-tags have been the focus of a particular field of marketing research known as search engine optimization, or SEO. In the mid to late 1990s, search engines were heavily reliant on META-tag data to correctly classify a web page.
Webmasters quickly learned the significance of writing META- tags correctly, as it frequently led to higher rankings on search engines--and thus Cheap Nike NBA Jerseys , more traffic to their websites.
As search engine traffic achieved greater significance in online marketing campaigns, SEO's who were well-versed in how search engines perceive a website exploded onto the scene. These SEO's used a variety of techniques (legitimate, and otherwise) to improve search engine rankings for their clients.
Over the last few years, however, search engines have become much less reliant on META-tags Cheap NBA Hats , as many webmasters cheated by using inappropriate tactics and keywords to direct as much traffic as possible to their sites.
And while not nearly as important as they once were, some search engines, still take META-tags into some consideration when delivering results.
In addition, search engines have become smarter, penalizing websites that cheat by repeating the same keyword(s) several times in order to get a boost in the search engines.
Make no mistake Cheap NBA Hoodie , cheaters pay a heavy price, indeed. Instead of ascending in ranking, cheating websites actually descend in ranking or, in some instances, are deleted from the search engine's database altogether.
A word of advice: Because search engines are constantly changing their algorithms Cheap NBA T-Shirts , don't spend a lot of time on search engine optimization. That should just be one part of your overall marketing strategy. It's much more important to form alliances with businesses similar to yours, and increase the number of links to your site. Article Tags: Search Engine, Search Engines
Discover How to Get Traffic for Your Business Marketing Articles | January 16, 2008
Increased traffic to your website will bring increased customers and increased profit for you. By writing an attention gettting article, you will be able to increase that traffic. Be straight to the point and creative to get the attention and to benefit your business.
All businesses Cheap NBA Jerseys , of course, want to get as much exposure as possible. To do this you must learn how to get the traffic to your site. Begin by writing an article that a reader cannot pass by.
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Start by capturing the readers attention with the article?s title. In a few words, you must let the reader know what the article is about and to make them curious to find out more. Offer them tips or steps that will bring success to the reader.
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The first sentence should further explain the title and what you will be sharing. If it is not interesting, the reader will probably not continue. Try using a question or a fact to spark their interest? Offer them solutions that will benefit them and their business..
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The rest of your article should contain information to support your title and first sentence. Keep the structure in a sensible order. For example, if you are teaching a method of how to do something Cheap Hats , write the steps in numerical order according to how they will perform it. If you are giving information to answer questions, immediately follow the question with the explanation. Stay with your topic and don?t get side-tracked. Don?t rattle on with a lot of repeating or unnecessary words that may lose your audience.
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